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Today we’re going to create a software product!
Yep, you heard correctly, we’re going to create a software product – a WordPress Plugin.
No need to worry…
It’s a bit like baking a cake.
If you’ve ever checked my LinkedIn Profile then you’ll know that I spent many years working in the software industry.
One of my goals when starting my online business was to create my own digital products. And more specifically I wanted to create my own software products.
I didn’t know exactly how I was going to do that – I had a rough idea, but nothing concrete.
Well, now I know a lot more about creating my own software product than I did a few months back. And I wanted to share exactly what it entails.
Making a WordPress Plugin is a bit like baking a cake.
Not that I’m into baking cakes – eating them, YES, baking them, NO!!
But as I understand it, you need:
It’s similar when creating a software product because you will need:
Let me show you how we created our software product. Adobe premiere video editing software, free download for windows 10.
The first thing to say is that I have not created this software product on my own!
It’s not compulsory to have a business partner when creating a software product, but it certainly helps!
I approached my online marketing friend Richard and asked him if he’d be interested in working on a joint project to create a software product.
Why Richard? Aside of the fact that he’s smart and already has a successful track record in creating and selling information products (ebooks/courses, etc.)
He said, “Yes!” and the AV Project was born.
Don’t believe me? Here is the folder in Box:
If you’ve never created a software product before, then I strongly recommend you take some education first.
To take our cake analogy, if you’ve never baked a cake before then you would want to read a book or watch a video on the steps you need to take.
Let me clarify. I don’t mean get trained on how to start coding PHP and CSS, and all the rest of the languages you need for a WordPress plugin. I mean get trained on how to start from scratch and end up with a finished product on the market.
So Richard and I started off by investing in an online course from an instructor who had real experience of creating a software product from scratch. In fact, he’s had several successful software products over the last few years.
3d modeling software for beginners. This is one of the key things we learned in our online course:
Stay in the CEO Mindset – i.e. don’t worry about the small technical details.
Given that neither Richard nor I are programmers it is a given that we would need a Developer. During the course we learned how best to outsource the software development and we were able to recruit a developer via Elance.
Last, but not least, you will need people to review your ideas and review your finished product.
We are indebted to the trusted band of marketing friends who have run our plugin through its paces. Without them we wouldn’t be at the stage we are now – ready to launch!
Those are the main ingredients, the important people, in this first stage of creating a software product.
Before I describe the PROCESS that we followed, I’m going to tell you about the TECHNOLOGY we used. Again, some of these come down to our preferred choice, but you will either need these or a variation thereof.
As a side note, you could use dedicated product development software to manage some of the additional development tasks.
Right, so we have the PEOPLE and we have the TECHNOLOGY. Now we need something to bind those parts together in our winning mixture.
I’m going to take you through, at a high level, what we did at each stage in the process of creating our WordPress plugin.
As I mentioned earlier, Richard and I invested in an online course on how to create and sell your own software product. The course was all pre-recorded so we could go at own pace to fit in with other commitments; work, blogs, and family. Our target was to complete this by the end of April, which we achieved. Tick!
Having completed the course, we now had an idea of what was going to be involved and we started to map out a timeline. I knocked up a plan in Excel and started dishing out tasks to Richard and me.
Two things to note about planning:
We had the theory from the training course and now we had to put it into practice starting with an idea, or two or three…
And the reason I say that is because the ‘Eureka moment’ does not exist!
However, you definitely don’t have to come up with a totally brand new idea to be successful. Here’s what to do:
As soon as we learnt this in the course we started coming up with ideas and jotting them down in another spreadsheet, affectionately called the AV ROLODEX.
Having got an idea or two you need to test the market. So we put together a mini-spec with some screen mock ups and sent the idea out to a few PEOPLE – our reviewers.
The feedback on our first idea was not good. So, having picked our egos off the floor we took the positives out of the feedback and generated a second idea that was closely related to the first.
The feedback on the second ‘improved’ idea was much more positive and now we had something to go with.
*The Idea and Specification are Crucial! Get the foundation right!*
Having decided to run with our idea we entered the Design Phase, which consisted of 3 main tasks: Four winds casino free slot play.
Richard created the mockups, and what a fine job he did. Here’s an example of one mockup screen:
Whilst Richard was busy creating mockups, I started opening our accounts on outsourcing sites such as Upwork. I also started to create our brief job specification ready to post in the next section.
Here are the steps we followed to hire our developer:
Note: Upwork now owners the former oDesk and Elance platforms.
I’d like to say that once the developer is hired, you csn sit back and relax for a few days, but in truth, you can’t.
First of all, it’s important to follow Step 7 above – Work with them and have regular checks. If you don’t, then you run the risk that (a) they won’t do anything or (b) they misunderstand your design spec. Either will result in wasted time and money
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